Acquisition Strategy

Harwood Real Estate’s investment strategy is underpinned by the strong long-term fundamentals of the UK residential market. Demographic growth, continued housing undersupply and increasing demand for high-quality professionally managed rental accommodation continue to create attractive opportunities for long-term investors, supporting both resilient rental income and capital value growth.

Our residential portfolio generates a stable and diversified income stream, complemented by active asset management and a disciplined investment approach. Harwood has successfully acquired portfolios directly from national and regional housebuilders, including transactions involving more than 70 newly completed homes, delivering gross yields in excess of 8% whilst providing developers with a swift and efficient route to disposal.

We continue to identify opportunities to acquire residential assets where proactive estate and property management can enhance long-term performance. Through investment in our properties, high standards of management and a focus on tenant satisfaction, Harwood has consistently maintained low vacancy levels, strong rental growth and sustainable long-term income across its portfolio.

Acquisition

  • Rapid deployment of proceeds and opportunities to scale.
  • Consider most real estate assets and investments including developments.
  • Opportunity led investments both residential PRS and commercial property.
  • Income focused investments with opportunity for capital gain.

Asset Management

  • Proven asset management experience.
  • Current occupancy rate across Harwood's Real Estate portfolio is 98%.
  • Opportunities to maximise site efficiencies.
  • Established operating platform.

Rental & Capital Growth

  • Investment into the portfolio to protect and increase long-term income and capital growth.
  • Rental growth across existing portfolio is 3% p.a.
  • Programme of ongoing lifecycle reinvestment into Harwood's existing assets.

PRS Investment Strategy

Our strategy for investment has three focusses:

Improving Tenant Experience Driving Occupancy

  • Tenant retention and security
  • Proactive renewal discussions
  • Longer tenancies
  • Tenant portal app
  • Tenant survey and feedback
  • Progressive reinvestment
  • Aim to offer zero fee and deposit lettering initiative

Efficient Management Driving NOI

  • Management hubs in Midlands, North and North West, South West and East
  • Direct control of tenancy management and maintenance
  • Bulk purchasing
  • Monitoring and review of local market trends
  • Evergreen income - yield management
  • Technology improvements
  • Data harvest and trend analysis

Operational Costs

  • Control of expenditure
  • Targeted introduction of technology
  • Opportunity to bring the property management activities in house